I’m Alice Barber, a Junior Product Copywriter for e-commerce company Internet Fusion Group. I'm from a little island called St. Thomas in the US Virgin Islands and have been living in the UK since 2015.
I am a highly motivated and self-driven individual with an enthusiastic interest in digital marketing and fashion content curation. I have expertise in online copywriting, delivering effective SEO product and page content, and ensuring tone of voice and brand standards are met. I also have experience in using industry-wide softwares including Magento, Reactor and WordPress.
Marketing is key to enhancing customer experience, loyalty and also holding the attention of the connected customer. I am passionate about understanding how promotional methods impact brand identities and consumer behaviour. My studies and copywriting experience has strengthened this interest and made me consistently open to further learning opportunities.